"eth · ics: moral principles that govern a person's behavior or the conducting of an activity." - Google
Accuracy is the overriding value that virtually all journalism organizations agree on. We must strive to report facts accurately or we will lose our credibility. Accuracy is achieved through a combination of commitment, skill, transparency and correction.
We may come across information that’s difficult to verify and turn to the reader for help in confirming or denying it. We will refrain from reporting rumors, etc., because “it’s out there” and if we confirm that a widely read rumor is untrue, we will provide a public service by shooting it down.
Objective journalism attempts to present all sides of a story, and not slant a story so a reader draws the reporter’s desired conclusion. In marketing, the intent is to pursuade the reader to take action from a storyline. Our goal is to deliver an accurate, evidence based story that is compelling for the reader to take healthy action.
Prepared using the Online News Association's Ethics Code project. https://ethics.journalists.org